Media Practice Workshops 2 (Journalism) Syllabus, Notes & PYQ for GGSIPU Master of Arts 3rd Sem

Master of Arts3rd SemMedia Practice Workshops 2 (Journalism)
Master of Arts
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Media Practice Workshops 2 (Journalism)
1PR café : Case presentations of recent PR/CC campaigns and
2Role Play and Group Discussions on Simulated PR strategies
3Writing business messages and drafting a proposal
4Writing for the media : news releases, press note, press brief, backgrounder, PR features, advertorials.
5Writing for online media : digital stories, influencer posts, open letters, web mailers, corporate blogs, social media messages, mobile applications.
6Below the Line (BTL): content and design of brochures / pamphlets, special segments or an in house journal.
7Creation of public announcements : advocacy /image messages
Subject Details
Lab CodeMMJN 255
Lab Credits3