Major Project (Journalism) Syllabus, Notes & PYQ for GGSIPU Master of Arts 4th Sem

To produce integrated brand campaigns for products or public service

• Students will make an integrated marketing communications campaign, community outreach, social marketing or a CSR project.
• It will be a full-fledged campaign including market segmentation, identification of target audience, ideation, creative execution (print, radio, tv, web), media planning and evaluation.